Chris Joannides

EXPERIENCE

April 2022 - Current

LADbible Group - Head Of Post-Production

As the Head of Post-Production at the world's largest Social Media Publisher, I oversee the efficient operation of our Social Video Post-Production division, managing a team of 30 video editors across various levels to ensure the delivery of high-quality content across all LADbible Group brands and social platforms. By optimising our workflow, maintaining industry-leading graphical packages, and leveraging emergent trends and technologies such as AI-assisted output and data analytics, I drive a consistent output of 10,000+ edits per quarter while maximising viewership and engagement through SEO optimisation.

• Responsible for efficient running of the Social Video Post-Production department.

• Leading and managing a team of approx. 30 video editors (from Junior through to Lead Level) to ensure smooth running of day-to-day operations and ensuring delivery of high quality video across all of LADbible Group’s social brands and platforms.

• Responsible for the output of the Post-Production department through optimisation of our leading world-class workflow, while motivating the team to maintain a high level of standard for our work.

• Responsible for the continued high levels of output across our brand vertices and platforms (approx. 10,000+ edits per quarter)

• Responsible for the look and feel of the industry-leading graphical packages across the LADbible Group portfolio, ensuring they’re kept up to date and implemented to the highest level.

• Coordinating incoming briefs from within the wider company with regards to social video edits.

• Focussing on new and emergent trends and technologies - such as AI-assisted output.

• Utilising data analytics to increase viewership through SEO optimisation and emergent trends.

  
  
  July 2021 - April 2022

GGrecon - Head Of Video

As the driving force behind GGrecon's e-sport video strategy across YouTube, Facebook, and Instagram, I oversaw the end-to-end process of creating and delivering original Esports programming, from conception to upload, managing resources and budgets efficiently. Leading a skilled team of video editors, I ensure seamless operations and maintained high-quality standards across all social platforms. By leveraging data analytics, I optimised viewership through SEO tactics and capitalised on emerging trends to foster engagement and audience growth.

• Coordinating the creation and delivery of original Esports programming, from idea to upload, including allocating suitable resources, production budgets, filming and post-production.

• Leading and managing a team of video editors to ensure smooth running of day-to-day operations and ensuring delivery of high-quality video across GGrecon’s social pages.

• Utilising data analytics to increase viewership through SEO optimisation and emergent trends.

September 2015 - January 2020

Diagonal View - Head Of Gaming

As Co-founder, Producer, Editor and Influencer on AllTime Gaming, I oversaw the creation and delivery of diverse digital content to our vast YouTube audience, generating significant views and revenue. From idea to upload, I managed all aspects of programming, led a talented team, and utilised data analytics to optimise viewership. Additionally, I fostered partnerships with prominent brands while staying updated on gaming and esports trends to ensure our channel remained relevant and successful.

• Responsible for the management of a talented team of individuals - ensuring weekly delivery of 5-7 pieces of original digital content to our 425,000+ subscribers generating over 90+ million views on YouTube and counting.
  

• Coordinating delivery of original programming such as gaming news, list based trivia, video essays, and live streams
  

• Increasing viewership through delivery of highly shareable original content and SEO optimisation.
  

• Developing new content strands across multiple social media platforms to further grow the brand's reach and appeal.
  

• Delivering bespoke content for various brands such as Nvidia, Ubisoft, Warner Bros., Bethesda, Game, & the Home Office.
  

• Lead Personality on the Channel.

September 2012 - September 2015

Diagonal View - Senior Editor

• Editing, versioning, and encoding of online content for channels on YouTube, Yahoo, MSN, and Vessel.

• High output of content delivered to tight deadlines and to a very high standard (~20 uploads per month across our channel network).

• Part of the team involved in decision-making for the direction of in-house channels and videos.

• Producer / Editor / Personality on an in-house YouTube gaming channel (AlltimeGaming).

• Responsible for the design and crafting of creative content for each video.

• Creative consultation for both in-house and client-based content.

• Increased viewership of channels through delivery of highly shareable content.

• Voice-over recording and sub-titling of various videos for online consumption.

• Training and guidance of Junior Editors to develop their creative and technical skills.

• Involved with the creation of future channels for the company including concept, branding, strategy, and execution.

• Channels included AllTime 10s, AllTime Conspiracies, AllTime Movies, AllTime Gaming, AllTime Numbers, Football Daily, Comedy Central, NOW, Columbia, Polydor, Beano, DV, and uZoo.

September 2010 – September 2012

SOHO Editors UK - Freelance Editor

• Editing (online and offline), versioning, and encoding work through SOHO Editors UK, including

• commercials, promos, corporate AVs, showreels, and online content.

• Clients included BBC, Technicolor, Mother, Ogilvy, Publicis, Financial Times, Wardour Communications, Barford, Zebra Crossing, Connected Pictures, and The Rocket Science Group among others.

March 2010 – September 2010

The Refinery SA - Senior Editor & Multimedia Manager

• Management of staff in day-to-day operations such as on-the-fly job allocation, accountability reports, and work assessment.

• Editing of both offline and online jobs through the FCP setup.

• Heavy-weight encoding and authoring of various TVCs, cinema adverts, and other deliverables to tight deadlines and to a very high standard.

• Training of the Multimedia department to increase the knowledge base of encoding procedures starting from ingest to output, ensuring best practices were adhered to.

• Assessment and advice as to the running of the department to the Operations Manager including multimedia workflow, streamlining, encoding standards, and staff progression.

• Liaising with clients to present a knowledgeable and accountable ‘face’ for the multimedia department.

• Various data management such as file allocation and FTP management.

September 2007 – April 2010

Freelance Editor

• Editing TVCs, cinema adverts, animatics, documentaries, corporate AVs, and promos.

• Email and presentation encoding.

• DVD encoding and authoring.

• Client liaison.

January 2006 - September 2007

The Refinery Post Production - Junior editor & DVD author

• Editing and encoding of TVCs, virals, corporates, and showreels.

• Maintaining the edit suites as well as carrying out hard drive scrubbing duties.

• Various filming and photography for internal use.

SKILLS

HIGHER EDUCATION

2003 – 2005

AFDA University – South Africa

• Qualification                                               BA Motion Picture Medium (Editing)
• Subjects                                                      Narrative, producing, sound design,                                                                        performance, aesthetics, and control.