LADbible Group

Head Of Post-Production

April 2022 – Current

As the Head of Post-Production at the world's largest Social Media Publisher, I oversee the efficient operation of our Social Video Post-Production division, managing a team of 30 video editors across various levels to ensure the delivery of high-quality content across all LADbible Group brands and social platforms. By optimising our workflow, maintaining industry-leading graphical packages, and leveraging emergent trends and technologies such as AI-assisted output and data analytics, I drive a consistent output of 10,000+ edits per quarter while maximising viewership and engagement through SEO optimization.

  • Responsible for efficient running of the Social Video Post-Production department.
  • Leading and managing a team of approx. 30 video editors (from Junior through to Lead Level) to ensure smooth running of day-to-day operations and ensuring delivery of high quality video across all of LADbible Group’s social brands and platforms.
  • Responsible for the output of the Post-Production department through optimisation of our leading world-class workflow, while motivating  the team to maintain a high level of standard for our work.
  • Responsible for the continued high levels of output across our brand vertices and platforms (approx. 10,000+ edits per quarter)
  • Responsible for the look and feel of the industry-leading graphical packages across the LADbible Group portfolio, ensuring they’re kept up to date and implemented to the highest level.
  • Coordinating incoming briefs from within the wider company with regards to social video edits.
  • Focussing on new and emergent trends and technologies - such as AI-assisted output.
  • Utilising data analytics to increase viewership through SEO optimisation and emergent trends.

GGrecon

Head Of Video

June 2021 – April 2022

As the driving force behind GGrecon's e-sport video strategy across YouTube, Facebook, and Instagram, I oversaw the end-to-end process of creating and delivering original Esports programming, from conception to upload, managing resources and budgets efficiently. Leading a skilled team of video editors, I ensure seamless operations and maintained high-quality standards across all social platforms. By leveraging data analytics, I optimised viewership through SEO tactics and capitalised on emerging trends to foster engagement and audience growth.

  • Responsible for the company’s overarching video strategy across various social platforms including YouTube, FaceBook, and Instagram.
  • Coordinating the creation and delivery of original Esports programming, from idea to upload, including allocating suitable resources, production budgets, filming and post-production.
  • Leading and managing a team of video editors to ensure smooth running of day-to-day operations and ensuring delivery of high quality video across GGrecon’s social pages.
  • Utilising data analytics to increase viewership through SEO optimisation and emergent trends.

SuperShow Podcast

Co-founder, Editor & Host

December 2019 - February 2023

Co-founder, Producer, Editor and Host on The SuperShow – a gaming podcast across multiple podcasting platforms such as YouTube, Spotify, iTunes, Google Podcasts, etc.

SKY (Diagonal View)

Head Of Gaming - Social

September 2015 – January 2020

As Co-founder, Producer, Editor and Influencer on AllTime Gaming, I oversaw the creation and delivery of diverse digital content to our vast YouTube audience, generating significant views and revenue. From idea to upload, I managed all aspects of programming, led a talented team, and utilised data analytics to optimise viewership. Additionally, I fostered partnerships with prominent brands while staying updated on gaming and esports trends to ensure our channel remained relevant and successful.

  • Producer, Editor and Personality for AllTime Gaming, ensuring weekly delivery of up to seven pieces of original digital content (such as gaming news, list based trivia, video essays, and live streams) to our 420,000+ subscribers, generating over 90 million views on YouTube.
  • Coordinating the creation and delivery of programming, from idea to upload, including allocating suitable resources, financial forecasting, production budgets, filming and post-production.
  • Developing our channel strategy, based on emerging trends, to further grow the channel and ensure increasing revenue streams for the business.
  • Constantly developing new content strands across multiple platforms to further grow the reach of the AllTime Gaming brand.
  • Lead and manage a talented team of staff (presenters, editors, researchers, and script writers) to ensure smooth running of day-to-day operations and the channel’s overall success.
  • Utilising data analytics to increase viewership through SEO optimisation and emergent trends.
  • Delivering bespoke content for various brands such as Nvidia, Ubisoft, Bethesda, Warner Bros. Games, GAME, Hachette, and the Home Office.
  • Building long relationships with key external partners and clients.
  • Keeping up-to-date with gaming and esports news and developments.

Diagonal View

Senior Video Editor

September 2012 – September 2015
  • Editing, versioning, and encoding of online content for channels on YouTube, Facebook, Yahoo, and MSN among others.
  • High output of content delivered to tight deadlines and to a very high standard (20+ long-form uploads per month across our channel network).
  • Responsible for the design and crafting of creative content for each video.
  • Creative consultation for both in-house and client-based content.
  • Training and guidance for the post-production department, developing their creative and technical skills.
  • Involved in the creation of future channels for the company including concept, branding, strategy, workflow and execution.
  • Channels Include: AllTime 10s, AllTime Conspiracies, AllTime Movies, AllTime Numbers, Fact Wars, Football Daily, Comedy Central, NOW, Columbia, Polydor, Beano, DV, and uZoo.

SOHO Editors UK

Freelance Video Editor

September 2010 – September 2012
  • Editing (online and offline), versioning, and encoding work through SOHO Editors UK, including commercials, promos, corporate AVs, showreels, animatics and online content.
  • Clients included: BBC, Technicolor, Mother, Ogilvy, Publicis, and Financial Times among others.

The Refinery Post Production

Senior Video Editor and Multimedia Manager

January 2006 – September 2010
  • Management of staff in day-to-day operations such as on-the-fly job allocation, accountability reports, and work assessment.
  • Editing of both offline and online jobs using Final Cut Pro.
  • Heavy-weight encoding and authoring of various TVCs, cinema adverts, documentaries, corporate AVs, and other deliverables to tight deadlines and to a very high standard.
  • Training of the Multimedia department to increase the knowledge base of encoding procedures starting from ingest to output, ensuring adherence to best practice. 
  • Assessment and advice as to the running of the department to the Operations Manager including multimedia workflow, streamlining, encoding standards, and staff progression.